Feed Panda started because of a sneaker comparison app and a growing pile of custom scripts. Every retailer shipped data a different way, every integration was a one off, and every silent format change meant debugging and custom code. We built the tool we wished existed, then opened it up for everyone else tired of the same headaches.
Before Feed Panda, we were building a sneaker comparison app. To power it, we needed live product data from dozens of retailers, each one shipping feeds in their own format, on their own schedule, with their own quirks. Every new partner meant a fresh parser.
Then a column would disappear. A delimiter would change. A file would show up empty and the app would quietly serve stale products until someone noticed. Keeping the feeds alive turned into a second full time job, and the sneaker app was supposed to be the main business.
After enough late nights chasing unexpected format changes, we stopped writing one off scripts and started building the thing we actually needed: a platform that handles ingesting, reshaping, and delivering feeds reliably, so we could get back to focusing on our main application.
Feed Panda is that platform. We still run it on our own feeds every day to ensure its ease of use and quality.
Three principles that shape every release, every roadmap call, and every support thread.
The person who owns the feed should own the tool. We build for less technical people who want to ship changes without filing a ticket.
Every design decision starts with what happens when the source breaks, the network hiccups, or the partner changes a column overnight.
Feeds should run, alerts should be quiet, and weekends should be free. We ship for the quiet middle of your workflow.
Started as a side project powering a sneaker comparison app that pulled live data from dozens of retailer feeds, each one broken in its own creative way.
We replaced custom scripts with automated scheduling, live failure alerts, and a visual rule builder anyone on the team could use.
Public beta opens with Awin, Google Drive, OneDrive, S3, SFTP, and API endpoints live out of the box.
Feeds are boring on purpose. When they break, they are the loudest thing in the building. Our job is to keep them boring.
Start a trial, or tell us about the feeds that keep you up at night. Either way, you will hear back from a human.